Leading Australian sports marketing, media, technology, talent, creative and merchandise agency, TLA, has today officially rebranded as TGI Sport.

TLA became part of the TGI Sport group in 2021. TGI Sport is a global technology led sports media agency providing end-to-end solutions to clients that increase revenue and drive commercial value.

TGI Sport, through a series of strategic acquisitions in recent years and with its core business growing exponentially, has built a truly impressive global sports business. TGI Sport works with many of the world’s leading sports federations and brands, operating across 20 cities with over 370 staff.

In announcing the rebrand from TLA to TGI Sport, Tony Box, Managing Director of TGI Sport Australia, stated that the commitment to clients, people and successful commercial outcomes will remain our main focus.

He added: “It is now time for the group to move to one clear identity. This is a significant milestone as we rebrand all portfolio companies to TGI Sport. Since TLA joined the TGI Sport family, the collaboration with our global team has only enhanced our service offering to all our stakeholders. The rebrand to TGI Sport completes the global cohesive vision and guarantees an even brighter future for the Australian business”.


About TGI Sport
Tech. Growth. Innovation.

TGI sport is a global tech-led sports media agency that exists to deliver optimal commercial value for all stakeholders through our pioneering technology solutions, global media rights expertise and leading sports industry knowledge.
Trusted by the world’s premium sporting organisations since 1997, TGI Sport is an end-to-end service provider focused on our key pillars: technology, media rights, live production, content creation and talent management. TGI Sport operates across 20 cities, providing services to over 3,500 events every year for some of the world’s largest rights holders.


Image: Darrian Traynor/AFL Photos