Tla Casestudy Thirstycamel Nicks Leighm

Thirsty Camel
Membership Campaign
Hump Club

Thirsty Camel’s ‘Hump Club’


We were asked to drive brand awareness and promote Thirsty Camels membership platform the ‘Hump Club’.


Using our Media | Tech, Events, Consultancy and Talent divisions we produced a series of engaging and light hearted stories from a variety of our talent. Driving awareness of Thirsty Camel’s ‘Hump Club’ with the tagline ‘Thirsty for a Good Story’. Our talent was utilised across different sporting codes to share their stories by creating digital content to bring this campaign to life. Our PR team helped amplify the content via various digital channels. Whilst our Media team developed a cohesive multi-code solution which connected with millions of Australians using a mix of broadcast media assets. The campaign was built around around reach and engagement whilst influencing behaviour through the power of Sport.

The End Result

The success of the campaign stemmed from our diverse application of talent, channels and multi-core strategy meaning we reached a diverse range of audience members and drove membership for the ‘Hump Club’ up.

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Average Broadcast Audience
Social Media Reach
Sportsmate Impressions


As long time advocates of sports advertising, we were delighted with the opportunity to purchase multi-code AND multi-platform assets from one provider, reaching a mass national audience with a singular brand message. Utilising from LED to talent, digital and social, we were able to create multi-faceted campaigns for our clients, cost-effectively reaching millions of sports fans Australia-wide.

From their creative thinking to their exceptional service, TLA they have over-delivered in every aspect of our marketing and advertising spend. Importantly, they have also been a joy to work with during an extremely challenging period.