Jonathan was asked to assist Dairy Australia grow awareness and promotion of Australian farmers to highlight the importance of diary within the Australian diet, as part of the “Dairy Matters” campaign.
Given Jonathan comes from a multi-generational dairy farming family he was able to bring a genuine and passionate connection to the role of working with Dairy Australia to continue to support, promote and protect the industry.
Jonathan’s profile generated media exposure across all major networks. Activations included a TVC, social media posts, TV interviews, newspaper articles & podcast interviews.